Today, we’re diving into a trend that’s been making waves across our sunburnt country – the rising popularity of Harley-Davidson motorcycles in Australia. As someone who’s spent decades cruising our magnificent coastlines and outback roads, I’ve noticed more and more of these iconic American machines rumbling alongside our highways.
The Harley Surge in Oz
It wasn’t always this way. For years, Japanese and European bikes dominated our roads, with brands like Honda, Kawasaki, and BMW being the go-to choices for Aussie riders. But there’s been a definite shift in the wind, and those unmistakable Harley rumbles are becoming part of our motorcycling soundtrack.
So what’s behind this cruiser revolution down under? Let’s break it down.
The Appeal of the Long Haul
Australia is bloody massive, when you’re planning a proper road trip from Sydney to Perth or Darwin to Adelaide, comfort becomes just as important as performance. Harleys, with their relaxed riding position and touring-oriented designs, are perfect for our vast distances.
I recently took my Street Glide across the Nullarbor – 1,200 km of straight road through some of the most remote country on earth. My Japanese sport bike mates were sore and cranky after the first day, while I was still fresh as a daisy, ready for another thousand clicks.
Community and Culture
Let’s face it – Harley-Davidson isn’t just selling motorcycles; they’re selling a lifestyle. And Aussies have fallen in love with it. The HOG (Harley Owners Group) chapters across Australia have exploded in membership over the past decade.
These aren’t your stereotypical outlaw bikie gangs either. They’re doctors, tradies, teachers, and everything in between who come together for the love of the ride. The social aspect has become a massive drawcard, especially post-pandemic, when everyone’s craving connection.
Better Dealer Network and Support
Harley-Davidson has invested heavily in Australia, with dealerships in every major city and many regional centres. This network means better access to parts, service, and warranty support – crucial factors when you’re considering dropping $30K+ on a motorcycle.
I remember when getting Harley parts in Australia was a nightmare of shipping delays and exorbitant costs. Now I can roll into my local dealer and have what I need the same day.
The Australian Touring Renaissance
Domestic tourism has seen a massive boost in recent years, with more Aussies exploring their own backyard than ever before. Motorcycle touring has benefited enormously from this shift, and Harley-Davidson’s touring models are perfectly positioned to capitalise.
Routes like the Great Ocean Road, the Oxley Highway, and the ride from Cairns to Cape Tribulation have become bucket list experiences for riders. And when you’re soaking in those incredible vistas, there’s something special about doing it astride an iconic cruiser.
Customisation Culture
Australians have always loved to tinker and personalise their vehicles, and Harleys offer unparalleled customisation options. From mild to wild, the aftermarket support for these bikes is phenomenal, allowing riders to create something truly unique.
The custom scene in cities like Melbourne and Sydney has exploded, with builders putting distinctly Australian twists on American iron. It’s not uncommon to see Harleys sporting Aboriginal art-inspired paint jobs or outback-ready modifications for those who want to take the road less travelled.
The Drawbacks
It wouldn’t be a fair dinkum review without mentioning some challenges. Harleys still cop criticism for their premium price tags in Australia – we pay significantly more than our American counterparts due to taxes and import costs.
The traditional Harley heat issues can also be a real drama in our summer months. When it’s 40°C in the shade in Western Sydney, having an air-cooled V-twin between your legs can feel like straddling a barbie.
The Future Looks Bright
With Harley’s commitment to expanding their lineup with bikes like the Pan America adventure tourer and the upcoming electric offerings, they’re positioning themselves to appeal to an even broader Australian audience.
The Pan America, in particular, seems tailor-made for Australian conditions, and I’ve already spotted quite a few tackling the red dirt roads of the outback.
Wrapping Up
Whether you’re a die-hard sportbike enthusiast or a cruiser convert, there’s no denying that Harley-Davidson has carved out a significant and growing niche in the Australian motorcycling landscape.
For this old bloke who’s ridden everything from Ducatis to Royal Enfields across every state and territory, it’s exciting to see the diversity of motorcycle culture expanding in Australia. The rumble of V-twins alongside our iconic landscapes just feels right somehow.
Written by Michael Bankier
